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Difficulties in Finding Stuffing for Thanksgiving: The Shortcomings of Online Search
Finding food products that are personalized to our own preferences is not easy, so consumers often turn to online search functions….
The Complex Relationship Between Discoverability and CPG Brand Loyalty
Discoverability and brand loyalty can sometimes be in direct competition with each other. However, online grocers have a vested interest in ensuring that products are easily discoverable and that consumers are brand-loyal, because without product discovery there is no sale and without brand loyalty it is difficult to sustain sales on a long-term basis.
Foodspace Technology Selected for Microsoft for Startups Designed to Help Startups Quickly Scale
Foodspace Technology announces its induction into Microsoft for startups, a global program dedicated to accelerating high-potential startups.
Consumers Need More Transparent Food Allergy Information
New Labeling Requirements in the UK A set of significant new labeling requirements for pre-packed for direct sale (PPDS) food products…
Pitfalls in Online Grocery: A Comparison Between US & UK Retailers
US vs UK consumer preferences when grocery shopping Unsurprisingly, consumer needs and preferences vary geographically. For example, in their product purchasing…
Is This Healthy? How Food Product Data Can Mitigate Misinformation
Consumer Confusion and Misinformation A popular question people ask when shopping for food products is, “Is this healthy?” Unfortunately this question…
Is Your Brand Responding to Consumers’ Allergen Concerns?
Although allergens contained in food products are a significant source of concern for many consumers, ingredient labels and other information present on packaging do not always provide consumers with the information they need to identify the presence or absence of allergens that are outside of the Big 8.
Online Grocery’s Searchability Gap, Opportunities for Today’s Sweets & Snacks Trends
Our team had a great time exploring the new confections and creations the 2021 Sweets & Snacks Expo had to offer….
Is the Online Shopping Experience for Functional Foods Functional?
The consumption of functional foods has grown significantly in recent years, particularly since the onset of the COVID-19 pandemic. Understanding functional foods, how one of the fastest-growing types of functional foods known as “probiotics” works, why they are generating so much interest at the present time, and whether the online shopping experience enables the consumer to purchase functional foods is crucial for the success of omnichannel brands and retailers.
