Foodspace Joins NielsenIQ’s Connected Partner Network to Support Brand’s Attribute Synthesis
Foodspace helps consumers find their optimal choice product with the power of NielsenIQ Sales data
Boston, MA – February 3, 2021 – Foodspace (www.foodspacetech.com) which helps brands and retailers use the
most accurate and consistent product data and consumer centric attributes, today announced that they have joined
NielsenIQ’s Connect Partner Network, the data industry’s largest open ecosystem of tech-driven solution providers
for researchers, corporations, and governments.
With NielsenIQ data, Foodspace matches the individual product UPC codes and pulls granular weekly sales into their
database. Once in the database, the Foodspace and NielsenIQ product information, including Foodspace’s enhanced
attributes, is used to create new insights with NielsenIQ CPG sales data. The combined dataset allows CPG
manufacturers to compare against new classifications such as nutrition, allergen, claims, dietary, health and
psychographic data. The joint solution provides a deeper understanding of the brand product characteristics based
on consumer’s optimal choice products.
“In a virtual endless aisle, brands only have their product data to fully represent themselves. Providing accurate,
scalable product information for CPG manufacturers across their channels is essential as we move into a new digital
age of a new shopper centric retail model where omni-channel consumers are expecting a consistent experience
across all touchpoints. The Foodspace technology allows consumers to see the entire dimension of a product, such
as taste, usability, preference, and safety, on the digital shelf in order to find their optimal choice product,” says
Foodspace CEO and Co-Founder, Ayo Oshinaike. “By joining the NielsenIQ Connect Partner Network, Foodspace is
giving CPG manufacturers the opportunity to also enhance their sales operations and refine their analytics such as
understanding their product claims against competitors. Foodspace is all about #JustGoodData which makes this all
Foodspace’s proprietary machine learning and vision technology provides attribute synthesis by capturing a product
image and extracting the data, creating accurate product information directly from the package in a quick and
efficient manner. Their technology then compares source truth with retail digital shelf listings while checking on out
of stock, availability and listing categorization to ensure the product remains updated and accurate. Foodspace’s
digital shelf tools allow for retail syndication while providing a visualization of associated product attributes in
relation to sales. Enhanced attributes, such as preparation method or allergen information, allow CPG
manufacturers to better market their product content.
“We are pleased that Foodspace is now part of the NielsenIQ Connected Partner Network, another great addition to
our growing list of advanced data solution providers,” said Brett Jones, Global Leader, NielsenIQ Connect Partner
Network. “Now enhanced by the inclusion of NielsenIQ data, Foodspace’s proprietary technology will empower and
bring value to the companies that we serve. Through our partnership, we are fueling a smarter market.”
Since launching in 2016, the NielsenIQ Connected Partner Network has been instrumental in driving business value
for more than 175 unique NielsenIQ clients by simplifying industry collaboration and providing more relevant and
accurate results from partners that align to the way clients measure their business. The NielsenIQ Connect Partner
Network serves both partners and clients by making it easier for collaboration. With barriers removed, clients and
partners transition their workload from managing data, to doing things with the data, all within the largest curated
network of vendors available. For more information, visit: https://www.nielsen.com/us/en/solutions/capabilities/connected-partner-program/
Foodspace is a food+tech intelligence company that uses a combination of artificial Intelligence, machine learning,
and computer vision to help brands, retailers and their partners thrive in the omnichannel world. Their flagship
technology powers digital and real world product data capture, normalization, management, and enhancement that
allows them to provide #JustGoodData to CPG commerce brands. Foodspace Technology was founded with the goal
of revolutionizing the food sector with technology to power accuracy, transparency and efficiency. Foodspace has
participated in the Salesforce Accelerator Program (Cohort 10), Pillar VC Accelerator, Clean Tech Open accelerator,
Harvard Labs, and Northeastern Idea. #JustGoodData https://foodspacetech.com/
Full release can be found here.
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